Comment lancer la promotion d’un single

How to start promoting a single

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The clip and the single are the essential elements of promotion and marketing in the music industry.

The music industry is constantly evolving and it is bound to change more!

How to launch the promotion of a single, in 4 steps one thing is not likely to change: the video clip and the single of an artist or group remain their most powerful marketing tools.

Even on a small budget, a creative music video can take a band from unknown status to popularity. And a single is often the gateway to stardom.

With advances in video technology and the bewildering array of options for delivery, getting into the game of promoting music videos and singles is easier than ever.

However, a targeted effort is necessary to ensure the best return on investment. Fans no longer just listen, they also watch. It is not surprising that in fifteen years, YouTube has become and remains the second largest search engine on the Internet.

So, if you're at the crucial stage of promoting your music video or single, here's what you need to know.

  1. You never get a second chance to make a good impression!

– Regarding the promoting clips , having a good plan can make the difference. Think about your shots, scout your location in advance, think about how the lighting of the location will affect your shots, do your due diligence when casting, and plan everything.

– Keep in mind that part of making a plan is also planning for the unexpected. Often the best moments are unplanned and you must always be ready to capture them.

  1. Failure to plan is failure!

– Most independent artists simply upload their video on YouTube and let it run, without taking advantage of all the ways to connect with potential viewers around the world.

– There are many different areas in which you can promote your music video and single to connect with viewers and build a fan base. There promotion of your clips and singles via streaming platforms is the first step.

– But while everyone gets their entertainment news and discovers music on the Internet, one promotion of your musical content on leading music websites and blogs are essential for connecting with fans online.

  1. Don't neglect your social networks!

– You cannot neglect your online presence. Sure, it's overwhelming to manage and post to multiple accounts daily (Instagram, Twitter, Facebook, etc.), but it's more of a necessity than ever, especially as part of your marketing plan. musical promotion of clips and singles.

– A carefully curated online promotion strategy can gain momentum as it scales on social media.

  1. Don't do things by halves

– Independent groups and artists need a music communications agency. Experienced music video and single promotion professionals who know how to present visual and musical content, navigate the new media landscape and are agile enough to stay ahead of trends.

Promo-Music supports you in promoting your musical creations. Clips and singles, we help you promote your music on streaming platforms and beyond.

Now make your clips and singles take off

@Promomusique is the best promotion site and French-speaking leader in influential playlist placement for urban artists

Choose your promo pack today to access the playlists and their thousands of subscribers!

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